| Debbie Waterman, Angela Gibbings and Sue Ashton are three independent marketing research consultants who continue to run their own individual businesses. Debbie, Angela and Sue enjoyed a successful working relationship at PMSI UK and have continued to work with each other on a regular basis. They have decided to formalise their successful working relationship by forming Watermark Research Associates to handle larger projects. |  |
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Profile - Debbie Waterman
Debbie has worked in the pharmaceutical and healthcare industry for over 25 years and has a wealth of experience that she brings to the projects she undertakes. Debbie spent the first 10 years of her career in the market research department of Bristol Myers Squibb and then spent 11 years as a senior director of PMSI (at that time one of the leading pharmaceutical market research agencies, subsequently bought by IMS), where she was responsible for the running of the GP ominibus as well as running the qualitative and telephone research divisions. Debbie left PMSI in October 1998 to set up Watermark Research, her own consultancy business, which has gained a reputation for offering high quality research to the healthcare industry. Debbie is a member of the Market Research Society.
Profile - Angela Gibbings
Angela is an accomplished Marketing Research Consultant with a special interest in qualitative research. She has worked in the pharmaceutical and healthcare industry since 1985 predominantly in marketing research but also in sales and marketing functions.
With a degree in Biological Sciences, Angela started her career in 1985 in the marketing department of Atlas Bioscan Diagnostics before working in medical sales in Upjohn and Bristol Myers Squibb.
In 1989, Angela moved to the agency side and worked for 3 years at IMS Global Services (Medical Market Studies) as Market Research Manager and 2 years at PMSI UK as Head of Qualitative Research. Since 1995, Angela has worked as an Independent Marketing Research Consultant. She has a vast amount of experience in managing projects both in the UK and internationally across a broad range of therapy areas and respondent types.
Profile - Sue Ashton
Teaching sixth formers for 4 years was Sue's initial career choice after graduating (B.Sc (Hons) Geography) before a job in the commercial world beckoned. Sue moved to the healthcare industry about 20 years ago gaining experience in sales and marketing research with Rhone Poulenc Rorer during which time she gained a diploma in marketing. She then moved to PMSI to run qualitative research projects and subsequently the large GP omnibus.
Sue began consulting independently as Sue Ashton Research Associates in 1995 and has extended her experience in all areas of marketing research whilst maintaining a particular interest in qualitative research.