We employ both qualitative and quantitative research techniques to address the business issues impacting on a product from
pre-clinical conception right through to post launch.
Examples of research projects undertaken include:
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| Marketing and licensing evaluation |
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Unmet needs analysis |
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| Market segmentation | Product positioning |
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| Brand Communication – including campaign development and campaign follow-up | Patient profiling | ||||
| NHS Access studies |
We conduct research in the UK and in these international markets.
We have also researched a wide range of respondents and in this ever changing environment we are able to target whichever respondent types are appropriate to your project.
All research conducted by the team at Watermark Research Associates is conducted within the code of conduct of the Market Research Society and the BHBIA (British Healthcare Business Intelligence Association).